SolutionsThe Future of Health Benefits is Here.
It's Called ICHRA.
Instead of delivering another double-digit rate hike, deliver a solution. Offer your clients predictable costs and give their employees the personal choice they value. DirectWay Health makes it simple.
What is ICHRA and Why Does It Matter?A Fundamental Shift in Health Benefits

The era of the one-size-fits-all group health plan is over. For years, brokers and employers have been trapped in a cycle of skyrocketing premiums, limited choices, and administrative headaches.

ICHRA (the Individual Coverage Health Reimbursement Arrangement) is the groundbreaking solution.

Think of it like a 401(k) for health insurance. Instead of buying a single group plan for everyone, employers provide a defined, tax-free monthly allowance. Employees then use that money to choose an individual health plan from the open market that perfectly fits their personal needs and budget.

It’s a win-win: employers get predictable costs, and employees get real, meaningful choice.
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The DirectWay Health Difference - From Complex to CompetitiveICHRA is the Strategy. DirectWay Health is Your Toolkit. While the concept of ICHRA is powerful, the execution can be complex. That's where we come in. The DirectWay Health platform was built from the ground up to empower brokers to design, sell, and manage ICHRA plans with unparalleled ease and intelligence.
The DirectWay Health Difference - From Complex to CompetitiveICHRA is the Strategy. DirectWay Health is Your Toolkit. While the concept of ICHRA is powerful, the execution can be complex. That's where we come in. The DirectWay Health platform was built from the ground up to empower brokers to design, sell, and manage ICHRA plans with unparalleled ease and intelligence. For Brokers: Become the Strategic Advisor

Our platform transforms ICHRA from an administrative challenge into your biggest competitive advantage.

Advise with Confidence: Use our AI engine, SuitabilityIQ™, to run an instant suitability check. Upload a census and invoice to prove the financial benefits to your client in your very first meeting.

Design & Quote in Minutes: Model different contribution strategies to perfectly align with your client's goals—whether they want to maximize savings or offer a premium benefit.

Manage Your Business with Ease: Oversee your entire book of ICHRA business, track commissions, and manage client onboarding from a single, intuitive dashboard.
For Employers: Finally, Control Your Healthcare Spend

Your clients can break free from the annual renewal battle and offer a benefit that truly works.

Achieve Predictable Budgets: Employers set the contribution amount, turning a volatile expense into a fixed, predictable line item. No more surprise rate hikes.

Save Significant Money: By moving from a defined benefit to a defined contribution, most employers see substantial savings compared to their traditional group plan.

Attract & Retain Top Talent: Offer a modern, flexible benefit that gives employees the freedom to choose their own plan. It's a powerful tool for building a happier, more engaged workforce.
For Employees: The Power of Personal Choice

A supported and guided experience ensures employees feel empowered, not overwhelmed.

A Plan That Fits Their Life: Employees can buy a subsidized plan that includes their preferred doctors and covers their specific health needs.

Guided Enrollment: Our platform, powered by SuitabilityIQ™, helps employees find the best plan based on their age, location, budget, and health priorities, making enrollment simple and clear.
Feature
The Traditional Group Plan
The ICHRA Way with DirectWay Health
Cost
Unpredictable, with major annual increases.
Fixed and predictable. Set your budget and stick to it.
Choice
One-size-fits-all. Limited to a few plan options.
Total freedom. Employees choose any plan on the market.
Flexibility
Rigid. Same benefit for every employee.
Highly flexible. Customize contributions by employee class.
Admin
Manual, paper-heavy enrollment & management.
Automated & streamlined through a single digital platform.
Ready to Lead the Change in Health Benefits?

Position your brokerage at the forefront of the industry. See how the DirectWay Health platform can help you win new business and deliver incredible value to your clients.
Book a Demo